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Detailed functions of WeChat public accounts There are much more differences between subscription and services WeChat public accounts. com to learn more. Although subscription accounts can appear as extremely limited from reading this chart, they are still a good fit for organizations for which sending one message per day is key: this is the price to pay to be able to reach the user on a daily basis. Once this account is created, you will not be able to switch it to a China-visible Public Account. Note once you upgrade to Service Account, you will not be able to update You can transfer all of your followers to another WeChat public Account. Learn more about how to transfer your followers to another WeChat public account.{/INSERTKEYS}{/PARAGRAPH} What is the difference between subscription and service WeChat public accounts? Switch from Subscription to Service Yes, you can switch the type of account. {PARAGRAPH}{INSERTKEYS}When you are thinking through your WeChat strategy, one of the first tough decisions to make is to pick between subscription account and service account. You can find a list of these differences in the table bellow. This search engine is barely used today, if it were to become more popular for instance if it were to be integrated to WeChat core , it would then make subscription accounts significantly more attractive. The new ads scheme for WeChat public accounts is also a potential reason to choose a subscription accounts. Can I change the type of the WeChat Public Account? Note for some countries or regions, Tencent will request the company to also invest in advertising in order to create an account. This choice is important as it will shape your content marketing strategy. Further considerations Other considerations may impact your choice of which kind of WeChat public account to pick. They will also enable more complex functions to be implemented by their ability to collect users id from html5 pages, geo-localization and voice-recognition. Only service accounts can benefit from the payment system introduced in WeChat by Tencent. You can create such an account via admin. The general rule is: if you have a lot of timely sensitive information to publish everyday, you should choose Subscription account; otherwise choose Service account. Contact info walkthechat. Due to the limitations of subscription accounts, service accounts will be more efficient at collecting data from users and using this data to send them targeted marketing. Here is a step-by-step simple guide to create a WeChat Public Account. For instance Sogou unveiled a search engine for WeChat public accounts which is only listing content from WeChat public subscription accounts. Although the revenues generated from the scheme are limited at this stage, subscription accounts are more likely to profit it as they can post on a daily basis. WalktheChat charges a USD service fee for creation an oversea official account. Certified service accounts can also have multiple QR code linking to the same account: this enables to track the source of your followers which followers are adding your account through an ad, from a VIP area of a club, etc….